We make it easier for our partner-clients to export their products and services to the target country while implementing a marketing policy that is fully consistent with the target market. It is therefore a question of carrying out a specific marketing mix that is different from that carried out in the country of origin.
Some marketing techniques are adapted but only in certain specific cases, i.e. when the company’s reputation does not exist in the exporting country, when competition is too fierce, when the company wishes to carry out a niche strategy to sell its product and finally when customs force us to adapt the type of structure.
International marketing management actually corresponds to a globalization of the application of a standard marketing in export countries.
Adapted standardization is an intermediate position between adaptation and globalization, it allows the product or service to be adapted in the best way to meet the needs of consumers.